What is an employee value proposition (EVP)? In short, being transparent about what a potential employee will receive in return for their skills and experience and the unique benefits that working for you will bring, setting out clear expectations of what an individual will get for what they give.

Communicating and sharing the company purpose, vision and values makes it clear to potential employees the direction of the organisation and allows the individual to decide whether that meets with their own personal sense of purpose. Employees expect their jobs to bring a significant sense of purpose to their lives. Employers need to help meet this need or be prepared to lose talent to companies that will.*